Festival ZXZW changes name into Incubate

The festival for independent culture, ZXZW in Tilburg, The Netherlands, will change its name to Incubate immediately. After four successful years, the organization decided to go on with a new name that matches the content of the festival.

“Five year ago we started the underground music festival Zuid bij Zuidwest,“ says Joost Heijthuijsen, one of the organizers of the festival. The name, ZXZW for short, was a tongue-in-cheek reference to the American music festival SXSW in Austin, Texas. “We’ve grown substantial in the past four years. And since a great deal of our audience, artists and press coverage comes from abroad, we get more and more confused with the SXSW festival. Because we are a different festival, including arts, contemporary dance and movies, we decided for a name change.”

“Incubate is more suitable for the character of the festival. Incubate stands for growth and stimulation of cutting edge cultural developments,” states Heijthuijsen. This is something ZXZW has already done over the last years. The festival brought jazz veterans Sun Ra Arkestra, copyright collective Negativland and guerilla knitters Knitta to Tilburg.

The festival won several prices. The people of Tilburg voted for ZXZW as the best event in their town in 2008, it was nominated as best festival in The Netherlands and won the Think Ahead Award for its Social Festival Model. Heijthuijsen: “The name ZXZW stood for the geographical position. Incubate focuses more on our vision: what we do and what we want. And that is giving cultural innovation a stage.”

Incubate is the annual celebration of independent culture in Tilburg, The Netherlands. It is a festival exhibiting a diverse view on indie culture as a whole, including music, contemporary dance, film and visual arts. It brings more than 200 cutting edge artists in an intimate context to an international audience. Black metal next to free jazz. Street art next to academic dance.

Incubate takes place from the 13th until 20th of September in the city of Tilburg in the Netherlands. From a squat to the mayors room. From music venue to museum.

For more information visit the website www.incubate.org.

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